No Need for the Hard Sell

No Need for the Hard Sell

I’ve heard from a few patients that they’re surprised that I haven’t tried to “sell” them anything and that it’s a great relief. I am very pleased to hear this. I think dentistry has gotten a bad rep over the last decade, definitely as concerning with overtreatment. Well, I can assure you at Eureka Family Dental, we don’t try to hard-sell treatment. I evaluate the case, diagnose, educate you on what’s going on, and give my opinion on treatment options.

If that tooth that has an old silver filling shows signs of cracking, I’m going to take a picture of it, show it to you so you can see what I’m talking about. Then, depending on the situation, I’m probably going to recommend replacing the filling, or if that won’t work, reinforcing that tooth with a crown. That’s about it. I’m not going to go into this whole jargon-laden spiel about the physical properties of the material used during crown fabrication and how it is vastly superior to the tooth’s current condition (Don’t get me wrong, it is. But that’s not the point.) Instead, you’ll hear me make my recommendation, give you a brief reason why, and then you’ll be free to ask any questions if you have any. That’s about it. The reason why I do this is that, in all honesty, it doesn’t matter to me what you do. I hope this doesn’t come across as bullish, I’m just being honest. I want to offer the best care for people. But ultimately, it’s their decision if they want the treatment and if they’re willing to pay for it. And in reality, I believe treat more people BECAUSE of this.

No one wants to be “sold” something by someone who doesn’t have their own best interest at heart. And in my practice, I don’t see the need to. Sure, I offer things like implants, braces, and whitening. But I don’t try to “sell” it to people. I inform them of what services I offer, how it might help their situation, and that’s that.

Here is a video that (crudely) gets my point across. I think this commercial is very funny, and in a way, reflects my view on “selling”. So, if you’re looking for a dental office that won’t try to sell you on stuff you don’t need, but will be upfront and honest with you, then look no further.